LISTEN: CQU studies sport and race betting inducements
A NEW $300,000 study will use techniques including real-time data from gamblers' mobile phones and monitoring of physical responses to gambling adverts, to assess the effects of sport and race betting inducements.
The study of the 'effects of wagering marketing on vulnerable adults' brings together specialist researchers from CQUniversity's Experimental Gambling Research Laboratory and the Australian Gambling Research Centre.
Lead researcher Professor Nerilee Hing says that, collectively, the research team has decades of gambling research experience.
"There has been community concern expressed at TV adverts in general viewing time including sport and race betting inducements, including 'happy hours', short-term sales, refunds, bonuses and rebates," Professor Hing says.
"We want to look at the impact of these inducements and whether they contribute to harmful gambling."
Professor Hing says the seven stages of research over a two-year period will include a 'momentary assessment' study of regular sports and race bettors, using their mobile phones to provide real-time data.
"The psychophysiological study measures skin, heart and eye movement responses to TV adverts for wagering and wagering inducements," the researcher says.
"We will also have an experimental study in controlled settings, to isolate the effects of different types of wagering inducements, and a study of 'bonus bets' which tests their attractiveness and bettors' comprehension of their cost."
Funding for the study has come from the Victorian Responsible Gambling Foundation.