Noosa Tri is taking all before it, helping build Noosa's economy.
Noosa Tri is taking all before it, helping build Noosa's economy.

Noosa Tri strikes pure gold in state's tourism awards

NOOSA'S movers and shakers are keen to build on the Noosa Triathlon's golden momentum of having taken the top podium finish in the Queensland Tourism Awards.

This sports events juggernaut had barely packed up from hosting thousands of athletes of all abilities when Tourism Industry Development Minister Kate Jones awarded it top marks for the state's best festival event.

"Congratulations to everyone involved in the Noosa Triathlon on this well-deserved recognition.

"This event is one of the highlights of Queensland's major events calendar, which is worth $800 million to the state's economy this year," she said.

"The team continue to innovate and grow their event, brining tourism benefits to the entire region including almost 10,000 visitors last year."

Ms Jones said Noosa is the largest standard distance triathlon in the world and "is a fantastic opportunity to promote our state".

Dave Beeche of event organiser Ironman Group Oceania said the Noosa Triathlon has developed into an outstanding Australian and international celebration of the healthy Queensland lifestyle.

"Noosa is one of Australia's most popular holiday destinations year round, but when is it Noosa Triathlon time the town really comes alive and the excitement goes to a whole new level," Mr Beeche said.

"As a Noosa-based company it has been important for our team that the festival retains the genuine family friendly Noosa feeling and delivers an amazing athlete experience.

"Combining that with the beautiful local environment, a substantial dose of traditional Sunshine Coast sun, sea and surf and the enthusiasm of the local community, you have a very special atmosphere, and an event not to be missed," he said.

Noosa Mayor Tony Wellington said the Noosa Tri is an important signature event for Noosa.

"As well as boosting the local economy and bringing glory to our shire, this event also provides considerable financial support to local community organisations and many national charities.

"We look forward to continuing to work with the Noosa Tri to ensure it remains a jewel in Noosa's considerable events crown."

Tourism Noosa CEO Melanie Anderson said the event has grown into a five-day festival culminating in the Noosa Tri.

"As a proud partner of the festival, we congratulate the Ironman team and the many volunteers who successfully deliver this incredible festival," she said.