Whale watching season is nearly here

QUEENSLANDERS are being urged to hit the coastlines in the upcoming months as the whale watching season gets underway.

The annual whale watching season runs from July to November each year.

Tourism Minister Jann Stuckey said on Friday the majestic monsters of the deep could be spotted anywhere from the Gold Coast to North Queensland.

"It gives visitors an opportunity to get up close with the southern hemisphere's humpback whale population as they journey north from Antarctica along the Queensland 'whale trail', before heading south in the spring," she said.

Fraser Coast Opportunities general manager David Spear said operators were already reporting strong early bookings for the upcoming season proving a positive sign of things to come.

"New whale watching vessels will be added to the Hervey Bay whale watching fleet this year which is a strong sign of confidence in not only the whale watching sector, but in Fraser Coast tourism in general," he said.

Ms Stuckey said Tourism and Events Queensland will embark on a major campaign promoting whale watching experiences throughout the state.

"TEQ will work in partnership with Fraser Coast Opportunities and Fraser Coast tourism operators on a campaign focused on encouraging Queenslanders to migrate to Australia's whale-watching capital of Hervey Bay and experience the natural encounter first hand this season," she said.

"The campaign will incorporate television, bus, cinemas and digital advertising as well as social media, publicity and educational activities, featuring real footage of the Hervey Bay whale-watching experience."