‘World-leading’ Queensland brand collapses owing $57k
AN AUSTRALIAN artist has revealed how a battle with mental health led to the difficult decision to put his world-leading fashion brand into liquidation.
Few and Far Collective, the brainchild of artist Steen Jones, was founded seven years ago with the aim of giving tattoo artists from around the globe a platform to design products.
Mr Jones put the Brisbane company in liquidation last month, revealing to followers how the stress of running the brand took its toll - claiming personal health and relationships.
"The fashion industry can be turbulent and ruthless, and when coupled with the steep learning curves, responsibilities, stresses and risks of running your own business, these demands really began to take their toll," he said.
"The more successful the brand became, the harder it was."
Mr Jones said people had "let me down", leading to the downfall of the business.
"I trusted the wrong people," he said.
"People didn't do their job and it hurts."
A report on the company's activities reveal $52,797 is owed to the Australian Taxation Office and $4204 on an ANZ credit card.
Mr Jones said despite stopping advertising the Few and Far Collective website continued to clock 10,000 views per month.
In January Mr Jones decided to "cut his losses" and donate remaining clothing stock to Australian bushfire victims.
He has now started Few and Far Co, a commission-based online artist store.
Mr Jones said the new venture would allow artists to use his business experience and relationships to grow their name.
"When you start in business you don't know what you're doing," he said.
"I want to save artists from all the bullsh*it and they can learn from my mistakes."
The liquidation of Few and Far Collective is the second for Mr Jones, whose Deathproof Bar collapsed in January owing $48,897 to the Australian Taxation Office.
Mr Jones' brother Dean was listed as the sole director of the company however investigations by liquidators noted the artist was likely a de facto director.
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Originally published as 'World-leading' Queensland brand collapses owing $57k